Rapid displays6/30/2023 ![]() We have a pretty adjustable workforce so that we can add incredible capacity at a moment’s notice without disrupting the organization.”Ĭook agrees. “We don’t have to rely on a third party to do that. “Most of our competitors don’t,” he says, noting that the company does all of its own assembly in-house. For instance, Rapid Displays has its own die-shop and designs its own packaging. The company stays efficient in its work, McCormick says, by controlling the production process as much as possible. “That means things like shipping on time, regardless of what it takes to get the job done,” he says. Rapid Displays’ business has changed, but the firm remains committed to keeping its promises, Vice President of Sales and Marketing Brian McCormick says. “We purchased four CNC routers ,” he says, adding that it also purchased powder coating and polishing equipment. For example, the company has invested in equipment that allows it to serve clients with digital printing and acrylic work. Today, he says, Rapid Displays’ business has changed, and it manufactures more complex products, including displays with plastic foam-core.ĭoug Cook, who is the president of Rapid Displays’ west coast operations, adds that the company also has had to acquire new equipment to adjust. Abramson’s father and grandmother, Jules Abramson and Esther Sanders, founded Rapid Displays in 1938.Īt first, the company manufactured easel, cardboard counter displays that “were pretty simplistic, with not much design,” Earl Abramson admits. “You must have the systems and the procedures to make sure that what goes into the box is absolutely perfect.”īased in Chicago, the company manufactures permanent, semi-permanent, temporary and interactive displays for clients that include Sephora, Sears, Columbia, Anheuser-Busch Cos. “In this business, there isn’t time to do something over,” he says. Rapid Displays has no room for mistakes, Chairman Earl Abramson says.
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